fashion, fit and function. Liquid Mountain provides unique, quality products and experiences for people who want to enjoy nature, protect themselves from the elements and look good doing it.
Liquid Mountain Strikes a Two Year Partnership With the INT League
San Jose, Calif., May 2006 - Staying true to its wakeboarding roots, Liquid Mountain announces a two year sponsorship as the official tour team apparel and sponsor of the INT league.
The INT League is a non-profit organization that coordinates and hosts national amateur water sports competitions in the water ski, wakeboard, kneeboard and wake skate industries. It is the largest amateur tour in the United States and is based on ability, not age. Liquid Mountain's partnership with the INT League is in effort to support this growing industry and allow avid riders and skiers, at both the amateur and professional levels, an opportunity to experience action apparel that fuses fashion and function.
The founders of Liquid Mountain, David and Kerri Jaye, being avid wakeboarders, understand the importance of well-fitting technical apparel. They take pride in sharing their quality-crafted performance apparel with the wakeboard and waterski leaders involved with the INT league.
“Liquid Mountain is committed to promoting an active, healthy lifestyle,” says Kerri Jaye, President of Liquid Mountain. “We feel that the INT tour parallels our brand because of its goal of giving people an avenue of exposure to the sport of wakeboarding. Supporting this tour gives Liquid Mountain the opportunity to connect on a grass roots level with the athletes and people involved in these thriving sports.”
As part of the sponsorship, Liquid Mountain will outfit the State Coordinators of the 2006 INT season. The State Coordinators are a part of the INT League and come from 25 different states. These 47 coordinators are responsible for hosting four to eight event tour stops in their state.
Each
coordinator has a Liquid Mountain signature Xcursion softshell and stretch boardshort.
The Xcursion, the company's leading piece, is a breathable, soft shell jacket
with both windproof and wicking properties. This technical jacket features the
official INT League logo.
Rick
Stocks, founder of the INT League, shares Liquid Mountain's excitement to promote
wakeboarding. “The INT caters directly to retail consumers in water and snow,”
Stocks states. “The partnership between Liquid Mountain and INT is a mutually
beneficial relationship. Liquid Mountain is getting immediate recognition
in the wake industry and the INT league is gaining a great addition to the family.
We appreciate the support that Liquid Mountain is contributing to the sport.”
Liquid
Mountain/INT League Cobranded
Apparel for State Coordinators About
Liquid Mountain With the heart of the
company in water and snow sports, the name Liquid Mountain embodies these two
natural settings. A snow covered peak and a cresting wave are both, in essence,
liquid mountains. Founded by husband and wife team David and Kerri Jaye – wake,
snow and surfing enthusiasts – Liquid Mountain was created to cater to active
sports participants whose lifestyle demands quality and fit, along with the desire
to look good. Liquid Mountain produces performance-driven action wear collections
that fuse function and fashion. The product is made in the United States and sold
through a network of independent retailers throughout country. #
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