fashion, fit and function. Liquid Mountain provides unique, quality products and experiences for people who want to enjoy nature, protect themselves from the elements and look good doing it.
San Jose, Calif., (June 27, 2005) – Liquid Mountain congratulates Cathy Williams on her victory at the Wakeboard World Cup in Enghien Les Bains, France.
Beautiful sunshine and great water conditions welcomed the best riders in the world to France for the first stop of the Wakeboard World Cup . The women's final was a relentless battle between Cathy Williams and (IWSF) International Water Ski Federation World Champion Robi Rendi, but Williams' impressive score was enough to give her the Enghien Les Bains 2005 World Cup title and the $4000 first-place prize. With a third-place finish last year and the current win; she will lead the pack to the next World Cup stop September 5, in Moscow.
Liquid Mountain outfits Williams and is currently working with her to develop a signature swim suit for the 2006 summer line. “I like Liquid Mountain's vision and their ability to give athletic people what they want - style with function.” Williams, the former 2000 and 2001 European Pro Tour Champion, 2001 AWA US (currently USA Wakeboard) National Champion, and the 2001 IWSF World Champion, has been competing on the wakeboard circuit for nearly eight years and is known for her outstanding performance as well as her contribution to the growth of women's wakeboarding through clinics and exhibitions. David Jaye, Liquid Mountain's VP of sales and marketing, is proud to support Williams. “As an athlete Cathy is a great representation of Liquid Mountain because she works hard and strives to be the best. This is an incredible victory and the perfect way to start the World Cup!”
About Liquid Mountain
With the heart of the company in water and snow sports, the name Liquid Mountain embodies these two natural settings. A snow covered peak and a cresting wave are both, in essence, liquid mountains. Founded in 2003 by husband and wife team David and Kerri Jaye - wake, snow and surfing enthusiasts - Liquid Mountain was created to cater to active sports participants whose lifestyle demands quality and fit, along with the desire to look good. The duo's concept was to produce a new performance-driven Boardrider collection that provides a fusion of function and fashion. Moving into winter 2005/06, Liquid Mountain features a collection of women's and men's performance-driven active wear for snow. The product is made in the United States and sold through a network of independent retailers throughout country as well as online at www.liquidmountain.com .
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